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Mazda Expands Dealer Network with Areemit Group, Driving Growth in Northeast Thailand

by Kittisak Meepoon

What To Know

  • Mazda Sales (Thailand) has taken another significant step in expanding its presence in the northeast by joining forces with the Areemit Group, a powerhouse in the automotive industry with deep roots in the region.
  • After pouring 120 million baht into Kalasin and another 100 million baht in Maha Sarakham, the group has set its sights on Roi Et Province, with a new showroom scheduled to open later this year.

Bangkok Business PR News: Major Investment Strengthening Regional Economy

Mazda Sales (Thailand) has taken another significant step in expanding its presence in the northeast by joining forces with the Areemit Group, a powerhouse in the automotive industry with deep roots in the region. Together, they have launched a new showroom and service center in Maha Sarakham Province with an investment exceeding 100 million baht. The facility will serve customers across Maha Sarakham, Kalasin, and Roi Et provinces, marking a bold move to reinforce the brand’s network and provide enhanced services to its growing customer base. This Bangkok Business PR News report highlights how Mazda and Areemit are investing strategically to create sustainable growth.

Bangkok Business PR News Mazda Expands Dealer Network With Areemit Group Driving Growth In Northeast Thailand

Mazda Sales (Thailand) joins forces with Areemit Group
Image Credit: Mazda Sales (Thailand)

Commitment To Customer Satisfaction

The new Maha Sarakham showroom reflects Mazda’s philosophy of prioritizing customer experience at every step. Special promotions are being offered to celebrate the launch, including prizes worth 190,000 baht, with lucky draws and gas card giveaways for both new buyers and servicing customers. Beyond attractive deals, the company emphasizes delivering on its service promise through professional teams, convenient access, and standardized after-sales support. According to Mr. Theer Phumpongphan, President and CEO of Mazda Sales Thailand, the expansion is not simply about adding more branches but ensuring that every Mazda customer feels valued and receives premium-quality service tailored to their lifestyle.

Areemit Group’s Long-Term Commitment

The Areemit Group, already an established partner since 2017, has steadily invested in expanding Mazda’s footprint in the northeast. After pouring 120 million baht into Kalasin and another 100 million baht in Maha Sarakham, the group has set its sights on Roi Et Province, with a new showroom scheduled to open later this year. Backed by over three decades of automotive experience, Areemit’s leadership aims to elevate showroom standards, position Mazda as a premium brand in the region, and capture more than 10% market share. The group operates with a strong guiding principle—“Ultimate satisfaction is our standard”—reflecting its relentless pursuit of excellence.

Facilities Designed to Impress

Ms. Pikun Uttanakorn, Managing Director of Areemit Mazda, revealed that the newly opened 3,600 square meter facility in Maha Sarakham can handle over 500 vehicles per month. Strategically located along Nakhon Sawan Road, it is easily accessible from key provincial areas and just 30 kilometers from Roi Et. The showroom is designed to be both functional and welcoming, featuring modern lounges and full service zones equipped to Mazda Sales Thailand’s high standards. Customers will find convenience, quality, and care woven into every aspect of their visit.

Trusted Service with A Human Touch

Areemit Mazda places strong emphasis on customer care, ensuring that sales, repairs, and maintenance are handled with professionalism and transparency. Every service is backed by guarantees of up to 20,000 kilometers or one full year, giving customers peace of mind. Highly trained technicians and well-equipped teams uphold the company’s philosophy of treating customers like family. According to Mr. Nattapol of Mazda Areemit, this culture of care is what builds long-term loyalty and keeps customers returning.

Driving Future Growth

Mazda and Areemit Group’s shared vision is to create a trusted automotive network that delivers more than just cars—it delivers experiences, reliability, and confidence. As the northeastern provinces continue to grow economically, this strategic expansion positions Mazda to be at the heart of the region’s automotive development. Customers across Maha Sarakham, Kalasin, and Roi Et can already access top-tier services, while the upcoming Roi Et branch will further strengthen Mazda’s promise to be a brand of trust and quality. With consistent investment, cutting-edge facilities, and unwavering dedication to service, Mazda and Areemit are driving forward a future where customer satisfaction remains at the core of success.

Mazda’s expansion in collaboration with Areemit Group not only improves access to premium automotive services but also boosts local economies, generates employment, and builds community trust. This investment sets the stage for continued growth and signals a long-term commitment to the region. For customers, it means more convenience, stronger after-sales support, and a brand that genuinely cares about their journey. Mazda is not only selling cars but building lasting relationships across northeast Thailand—and that is what will ensure sustainable success for years to come.

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