What To Know
- The new joint venture, named RX BITEC, is set to redefine Thailand’s role as a key player in the global MICE (Meetings, Incentives, Conferences and Exhibitions) industry.
- RX is a global event organizer company with numerous offices around the world and handles hundreds of major events a year.
Bangkok Business PR News: Major Investment Signals MICE Industry Growth
RX has officially announced a landmark partnership with BHIRAJ BURI GROUP (BBG), the owner of the Bangkok International Trade & Exhibition Centre (BITEC). The new joint venture, named RX BITEC, is set to redefine Thailand’s role as a key player in the global MICE (Meetings, Incentives, Conferences and Exhibitions) industry. RX is a global event organizer company with numerous offices around the world and handles hundreds of major events a year. With Bangkok’s strategic location and BITEC’s established reputation, the collaboration aims to elevate trade shows and exhibitions through innovation, operational efficiency, and unmatched service.
Executives from RX & BHIRAJ BURI GROUP announce the launch of RX BITEC to elevate Thailand’s MICE scene
Image Credit: Bhiraj Buri Group
As outlined in this Bangkok Business PR News report, RX BITEC promises to bring measurable value to both exhibitors and attendees by fusing RX’s global event expertise with BBG’s local strength. The goal is to create an event platform that encourages sustainable growth, business expansion, and long-term value creation for clients.
Leadership from Both Sides Share a Vision
Hugh Jones, CEO of RX Global, expressed excitement over the new venture. “We are thrilled to join hands with BHIRAJ BURI GROUP in a country with such immense potential. This is more than a partnership—it’s a synergy of capabilities that will empower our clients. RX BITEC will deliver innovative event solutions, maintain high-quality standards, and offer room for scalability across diverse industries.”
Echoing this sentiment, Pitipat Buri, CEO of BHIRAJ BURI GROUP, added, “This partnership is a significant step forward for Thailand’s MICE sector. RX BITEC reflects our long-term mission to elevate the nation’s exhibition industry and establish Thailand as a premier destination for global events. BITEC will continue to operate with credibility and neutrality, driving sustainable growth for all stakeholders.”
Continued Commitment to Flagship Events
RX BITEC will continue hosting major industry events such as METALEX, Manufacturing Expo, COSMEX, GFT, and LogistiX—further cementing its role in Thailand’s industrial and business landscape.
This strategic partnership is expected to transform Thailand into a powerful magnet for international exhibitions and trade shows. With strong leadership, shared vision, and long-term commitment, RX BITEC is poised to drive innovation, inclusivity, and global relevance across the MICE ecosystem.
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