What To Know
- Property companies and brokerage firms across Thailand are facing mounting pressure as the number of resale homes waiting for buyers in Greater Bangkok has climbed beyond 420,000 units, highlighting one of the biggest imbalances the market has seen in years.
- At the same time, some investors are showing less interest in property companies and brokerage businesses as returns become harder to achieve in an increasingly competitive resale environment.
Bangkok Business News: Property companies and brokerage firms across Thailand are facing mounting pressure as the number of resale homes waiting for buyers in Greater Bangkok has climbed beyond 420,000 units, highlighting one of the biggest imbalances the market has seen in years. Industry figures indicate that many owners are now waiting an average of two and a half years to complete a sale, despite demand remaining present in selected market segments.
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The growing stockpile of unsold homes is changing the behavior of both investors and homebuyers. Midway through this shifting landscape, this Bangkok Business News report finds that confidence in listed property companies and traditional brokerage firms is weakening as buyers become more price-conscious and increasingly willing to negotiate directly with property owners. Without a reliable benchmark pricing database similar to those used in Europe and the United States, many resale properties continue to be listed at prices that do not reflect current market realities.
Buyers Gain the Upper Hand
The expanding inventory has firmly tilted the market in favor of buyers. With hundreds of thousands of resale properties competing for attention, purchasers are taking more time to compare prices, negotiate aggressively and search for the best possible value before making a commitment.
Many experienced buyers are now bypassing traditional brokerage channels whenever possible, believing direct negotiations with sellers often result in larger discounts and greater flexibility. As competition intensifies, sellers have become more willing to reduce asking prices or offer additional incentives to secure a deal.
Brokerage Firms Under Increasing Pressure
The resale market is also exposing growing dissatisfaction with some brokerage practices. Market participants say certain agents rely heavily on posting large numbers of online listings while waiting for commissions from both buyers and sellers rather than providing meaningful market analysis, pricing guidance or active marketing strategies.
As a result, many first-time and seasoned buyers are becoming more informed. They frequently use online property listings to identify potential opportunities before approaching owners directly to finalise transactions. This trend is reducing the role of traditional intermediaries in many resale transactions and placing further pressure on brokerage firms to demonstrate greater value through professional service, accurate pricing advice and stronger client representation.
Investors Look Elsewhere
At the same time, some investors are showing less interest in property companies and brokerage businesses as returns become harder to achieve in an increasingly competitive resale environment. Instead, buyers are focusing on individual opportunities where motivated sellers are prepared to negotiate significantly below initial asking prices.
The combination of abundant supply, longer selling periods and changing buyer behavior suggests that Thailand’s resale housing market is entering a new phase where transparency, realistic pricing and direct negotiation are becoming increasingly important. Property companies, brokers and sellers that fail to adapt may continue to face difficult trading conditions, while informed buyers could find some of the strongest negotiating opportunities seen in recent years.
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