What To Know
- The company, now in its 22nd year, is eyeing a bold target of 3 billion baht in sales within the next four years as it intensifies its local and international expansion strategy.
- With a clear brand identity rooted in luxury wellness, immersive storytelling, and Asian elegance, PAÑPURI is positioning itself as a dominant player in the regional lifestyle and fragrance industry.
Bangkok Business PR News: Soaring Start to 2025 for Thailand’s Luxury Wellness Brand
Thai luxury niche fragrance and wellness brand PAÑPURI has made a powerful start to 2025 with a first-quarter growth of over 20%, building on its record-shattering 1.11 billion baht in sales in 2024—a stunning 92% jump from the previous year. The company, now in its 22nd year, is eyeing a bold target of 3 billion baht in sales within the next four years as it intensifies its local and international expansion strategy.
Vorravit Siripark, Founder & CEO at Panpuri
Image Credit: Panpuri
According to this Bangkok Business PR News report, PAÑPURI has already achieved 521 million baht in revenue during the first half of 2025, reflecting a steady 6% growth from the same period in 2024. The brand expects to close the year with sales growth exceeding 10%. Founder and CEO Vorawit Siripark credited this upward momentum to PAÑPURI’s focus on customer experience, with each retail outlet offering a uniquely designed and localized environment that resonates with its diverse clientele.
Strategic Partnerships Fuel Global Reach
A major catalyst behind PAÑPURI’s international success is its strategic partnership with Japanese beauty conglomerate KOSÉ Corporation. This collaboration has enhanced the brand’s ability to penetrate key Asian markets, including China, Japan, Singapore, and Hong Kong. PAÑPURI plans to operate over 50 stores globally by 2029 through a combination of flagship stores, pop-ups, and high-traffic locations.
Perfume Oils and Online Sales Drive Momentum
Among its bestsellers, PAÑPURI’s perfume oil line has emerged as a standout product, gaining a loyal following in both domestic and foreign markets due to its refined fragrance profiles and distinctive application method. Retail accounts for 85% of PAÑPURI’s total business, with perfumes, skincare, and home fragrances making up 70% of sales. The remaining 15% comes from its upscale spa and wellness business, with signature locations at Gaysorn Tower, Park Hyatt Bangkok and Andaz Pattaya
Online sales have also surged, rising by over 85% in 2024 compared to the previous year. This growth was driven largely by a younger demographic gravitating toward digital shopping and the brand’s strong appeal among international consumers, especially in China. The successful debut of PAÑPURI’s Hong Kong flagship store in 2024 further solidified its global standing.
Roll-on fragrances by Panpuri, a big hit in East Asia
Image Credit: Panpuri
With a clear brand identity rooted in luxury wellness, immersive storytelling, and Asian elegance, PAÑPURI is positioning itself as a dominant player in the regional lifestyle and fragrance industry. Its multi-channel growth approach and regional focus make it one of Thailand’s most promising global wellness ambassadors.
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