What To Know
- His broader philosophy is reflected in AI4EM — AI for Elite Minds, a framework introduced in 2023 that emphasizes critical thinking, creativity, judgment, and responsible human engagement with artificial intelligence.
- Separate nominations for a proposed 2027 Bangkok business recognition list in an event to be held in May 2027 by the Thai Bankers Associations have also been reported.
Bangkok-based entrepreneur Alex Montoya is making artificial intelligence more accessible to Thailand’s small and medium-sized enterprises (SMEs), including microbusinesses that lack the financial resources and technical expertise to compete with larger corporations. As founder and CEO of SAHED Co., Ltd., Montoya is working to ensure that smaller businesses are not excluded from the rapidly evolving AI economy.
Image Credit: AI Org
A familiar face at foreign chambers of commerce, executive summits, and international business gatherings, the Colombian-born French national has a mission extending beyond corporate consultancy. As this Bangkok Entrepreneurs news report reveals, Montoya is bringing sophisticated AI automation within reach of businesses previously discouraged by high implementation costs, technical complexity, and limited access to specialist support.
AI Voice Agents Starting at Just US$200
Through SAHED and its AIORG initiative, Montoya helps businesses deploy customized AI voice agents, automated customer-service systems, and intelligent business applications using technologies supplied by established international providers.
According to the company’s proposed pricing, customized AI voice-agent deployment can begin at approximately US$200, with computing services offered free for the first two months. Subsequent usage charges typically range from US$30 to US$300 monthly, depending on computing requirements.
These systems can potentially handle customer inquiries, appointment scheduling, routine administrative work, and other repetitive business functions, allowing smaller enterprises to improve productivity without substantially expanding their workforce.
Rather than developing every underlying technology independently, AIORG collaborates with specialist technology partners, adapting existing capabilities to meet individual business requirements.
From International Research to Thailand’s AI Economy
Montoya’s professional background spans more than two decades across international business, academic research, customer-experience evaluation, and emerging technology.
A graduate of Colombia’s Universidad EAFIT, he subsequently earned an MBA from Japan’s GLOBIS University Graduate School of Management. His experience in Tokyo helped shape his interest in intelligence, innovation, and advanced technology evaluation.
His later work included AI research, experimental software assessment, agent-behavior testing, and participation in confidential international research projects.
Since establishing SAHED in Bangkok in 2018, Montoya has increasingly concentrated on translating complex technological capabilities into practical commercial applications.
Fighting Thailand’s AI Divide
An important dimension of Montoya’s work involves Thai-language inclusion in advanced AI systems.
Since 2020, he has advocated more extensive Thai-language testing, emphasizing that technological progress must also benefit entrepreneurs and consumers who primarily communicate in Thai.
His broader philosophy is reflected in AI4EM — AI for Elite Minds, a framework introduced in 2023 that emphasizes critical thinking, creativity, judgment, and responsible human engagement with artificial intelligence.
Montoya’s efforts have also reportedly attracted recognition, with private organizations pursuing nominations connected to UNESCO and International Telecommunication Union awards. Separate nominations for a proposed 2027 Bangkok business recognition list in an event to be held in May 2027 by the Thai Bankers Associations have also been reported.
Making AI Opportunity More Inclusive
For Thailand’s smaller enterprises, affordable AI adoption could help narrow longstanding productivity gaps, strengthen customer engagement, and improve competitiveness. Montoya’s approach demonstrates how international technology partnerships and accessible implementation models might bring advanced automation to businesses traditionally excluded from major digital investments.
As artificial intelligence increasingly reshapes commerce, initiatives that prioritize affordability, language accessibility, and practical deployment could prove especially important for Thailand’s entrepreneurial future.
For more on Alex’s AI Org, visit: