What To Know
- KCE Electronics Public Company Limited, a global leader in printed circuit boards (PCBs), is charting an ambitious path to position Thailand as the electronics manufacturing hub of ASEAN.
- Thailand, he added, already holds a strong position as a manufacturing base in the PCB and electronic manufacturing contracting (EMS) industries, and the potential for expansion is enormous.
Bangkok Business PR News: Unveils Vision for ASEAN Leadership
KCE Electronics Public Company Limited, a global leader in printed circuit boards (PCBs), is charting an ambitious path to position Thailand as the electronics manufacturing hub of ASEAN. The company emphasizes four strategic pillars that will strengthen the country’s competitiveness on the global stage. According to Mr. Pithan Ongkosit, Chief Executive Officer and Managing Director of KCE, the ultimate goal is to expand Thailand’s role in both automotive and non-automotive PCB technologies while ensuring long-term sustainability. In this Bangkok Business PR News report, it becomes clear that the strategy blends advanced technology, government support, workforce training, and sustainable practices to elevate the entire sector.

Mr Pithan Ongkosit CEO of KCE aims to expand Thailand’s PCB role in auto and non-auto tech with sustainability
Image Credit: KCE Electronics Public Company Limited
Building Strength Through Innovation and Sustainability
Mr. Pithan highlighted that KCE’s competitive edge lies in its ability to consistently innovate. The company is integrating machine learning and automation to drive efficiency while keeping production costs low. Thailand, he added, already holds a strong position as a manufacturing base in the PCB and electronic manufacturing contracting (EMS) industries, and the potential for expansion is enormous.
KCE believes that for Thailand to reach world-class status in electronics, four interconnected strategies must be embraced. First, investment in cutting-edge technology and materials is essential to keep pace with global advancements. Second, human resources must be equipped with expertise in automation, AI-powered quality control, and R&D innovation. Third, infrastructure and supply chains must be strengthened to connect manufacturers, suppliers, and workers into a seamless value chain. Finally, green manufacturing practices are crucial, requiring industries to reduce waste, cut energy usage, and embrace environmentally friendly processes.
THECA 2025 Showcasing Thailand’s Potential
To reinforce this forward-looking vision, KCE is preparing to participate in THECA 2025, scheduled for August 20-22, 2025, at BITEC Bangna. The event is set to highlight the strength of Thailand’s electronics industry while expanding into new focus areas, including Advanced Packaging and Semiconductor technologies.
These segments are expected to drive the next generation of global innovations.
According to Mr. Pithan, the exhibition offers a platform for Thai entrepreneurs to forge alliances with international partners, exchange knowledge, and pursue collaborative projects that enhance global competitiveness. He stressed that these interactions will not only strengthen the industry’s foundation but also secure its future role as a regional powerhouse in advanced electronics.
A Path Toward Long Term Growth
KCE’s bold vision underscores the importance of coordinated efforts across technology, workforce readiness, sustainability, and infrastructure. By leveraging these strengths and capitalizing on international opportunities, Thailand stands well-positioned to become a central player in the ASEAN electronics ecosystem. The long-term impact could extend far beyond immediate industry growth, creating jobs, fostering innovation, and placing Thailand firmly on the global electronics map.
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