What To Know
- The award marks a significant milestone in Hatari’s evolution from a trusted appliance manufacturer to a design-led brand focused on meaning and experience.
- At the heart of Love Is in the Air is a playful Thai wordplay on “fan,” which means both a cooling device and a lover.
Bangkok Business PR News: Hatari Electric Co., Ltd. closed Bangkok Design Week 2026 on a triumphant note after its immersive exhibition, Love Is in the Air, won the prestigious international title “The Best of Bangkok Design Week 2026.” The award was presented by the European Product Design Award (EPDA), a globally respected platform that recognizes outstanding product design and experiential creativity. The achievement reinforces Hatari’s growing reputation beyond electrical appliances, positioning the Thai brand as a leader in emotionally driven design.
Image Credit: Hatari
Design That Blends Function with Feeling
Created in collaboration with Habits Design Studio, the exhibition demonstrated how everyday household products can move beyond utility and become sources of emotional connection. Hatari, Thailand’s number one fan manufacturer and an official partner of Bangkok Design Week, used this platform to show how thoughtful design can shape feelings, memories, and human experiences. The recognition by EPDA also placed the exhibition among the flagship showcases of Bangkok Design Week, highlighting its international appeal.
A Brand Transformation Through Creative Vision
The award marks a significant milestone in Hatari’s evolution from a trusted appliance manufacturer to a design-led brand focused on meaning and experience. This Bangkok Business PR News report notes that Hatari’s creative team translated deep consumer insights into a multisensory environment that resonated with both local and international audiences. The EPDA recognition reflects not only aesthetic excellence but also the strength of the underlying concept.
Love Told Through Everyday Objects
At the heart of Love Is in the Air is a playful Thai wordplay on “fan,” which means both a cooling device and a lover. Visitors were guided through four chapters of love: First Love, Love at First Sight, Passionate Love, and True Love. Each chapter used wind, light, color, sound, and movement to create emotional responses, inviting visitors to see ordinary objects as “emotional companions” in daily life.
Human-Centered Design and Sustainability
Hatari’s research and development philosophy emphasizes more than performance. It focuses on improving quality of life by aligning products with human feelings and modern lifestyles. The exhibition also highlighted sustainability, showcasing fan recycling initiatives and creative reuse of materials to extend product lifespans while reducing environmental impact.
A Meaningful Future for Thai Design
As Hatari celebrates its 35th anniversary, the international recognition reinforces its long-term direction of balancing innovation, emotional connection, and sustainability. The brand believes lasting success comes from remaining meaningful across generations, and design plays a crucial role in that journey. This achievement demonstrates how Thai brands can compete globally through creativity rooted in cultural insight and human-centered thinking.
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