What To Know
- By integrating art, gastronomy, and sustainability into a unified narrative, it is positioning itself not just as a beverage, but as a cultural symbol of refinement and longevity.
- The collaboration with Jeff Koons and the expansion into fine dining reflect a deliberate strategy to remain relevant in an increasingly experience-driven market, ensuring that its legacy continues to evolve while staying rooted in its natural origins.
Bangkok Business PR News: evian® has stepped into a historic milestone, marking its 200th anniversary with a bold blend of art, heritage, and culinary innovation that is set to resonate strongly across Asia Pacific, including Thailand. Celebrating two centuries since its first bottling in 1826, the premium natural mineral water brand is reinforcing its identity through a high-profile collaboration with contemporary artist Jeff Koons and an immersive fine dining campaign.
Image Credit: Evian
A Creative Tribute to Two Centuries
The anniversary campaign introduces a visually striking series of portraits featuring Koons alongside evian®’s established ambassadors, including tennis stars and athletes who reflect the brand’s youthful ethos. Set against the iconic French Alps, the imagery reinforces the purity and origin story of the water, which undergoes a natural 15-year filtration process through glacial rock. This Bangkok Business PR News report highlights how the brand is weaving together culture, sport, and sustainability to sustain its global prestige.
Koons’ involvement extends beyond visuals into product design, with two limited-edition glass bottles created in pink and blue variants for still and sparkling water. Featuring his signature Balloon Dog motif, the design captures a sense of joy and celebration while aligning with evian®’s long-running “Live Young” philosophy. The artistic approach adds collectible appeal while elevating the everyday experience of bottled water into something more refined and expressive.
Image Credit: Evian
Fine Dining Takes Center Stage
A key pillar of the anniversary strategy is evian®’s expansion into the culinary world. Across Asia Pacific, the brand is collaborating with top chefs and mixologists to create curated dining experiences that showcase how mineral water can enhance taste perception. The balanced mineral composition of evian® is positioned as a subtle yet powerful complement to complex dishes, helping diners better appreciate flavors.
Throughout 2026, these experiences will feature the Koons-designed bottles on premium dining tables, alongside exclusive menus and collaborative “Four-Hands” dinners between leading chefs and evian® ambassadors. The initiative is designed not only to celebrate the milestone but also to deepen the brand’s association with high-end gastronomy.
Image Credit: Evian
Thailand Joins the Celebration
Thailand plays a significant role in the regional rollout, with Bangkok hosting a series of tailored culinary events that merge global branding with local creativity. Renowned chefs and mixologists are expected to reinterpret evian®’s identity through uniquely Thai expressions, blending sophistication with playful innovation. These experiences aim to engage a new generation of consumers while reinforcing the brand’s premium positioning in the local market.
Heritage And Sustainability at The Core
Behind the celebrations lies a strong emphasis on sustainability and environmental stewardship. For over 30 years, evian® has worked with local communities in France to protect the 125-square-kilometer ecosystem that supports its water source. This includes promoting sustainable agriculture, conserving wetlands, and ensuring responsible regional development.
The anniversary also includes a flagship event in Évian-les-Bains, where partners are invited to explore the origin of the water and the environmental practices that safeguard its quality. Executives emphasize that this milestone is not only about legacy but also about future responsibility, particularly in preserving natural resources.
A Forward-Looking Milestone
As evian® celebrates 200 years, the brand is carefully balancing heritage with innovation. By integrating art, gastronomy, and sustainability into a unified narrative, it is positioning itself not just as a beverage, but as a cultural symbol of refinement and longevity. The collaboration with Jeff Koons and the expansion into fine dining reflect a deliberate strategy to remain relevant in an increasingly experience-driven market, ensuring that its legacy continues to evolve while staying rooted in its natural origins.
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