What To Know
- In an age where tech agility can make or break a brand, Thongma’s foresight in founding T Capital may prove just as impactful as her first fashion triumph.
- With a Master’s degree in Fashion Marketing from the prestigious Instituto Europeo di Design in Italy and a Bachelor’s degree in Product Design from Silpakorn University, she blends international exposure with local insights.
Bangkok Entrepreneurs: Fashion Roots to Multi Sector Powerhouse
Rarin “Tata” Thongma has never been one to stay in a single lane. The stylish Thai entrepreneur who first captured the public’s attention with her Audrey ballet shoe collection under her fashion label O&B is now expanding her empire into completely new arenas. Thongma’s initial success came from her unique ability to fuse chic elegance with wearability—launching over 50 pastel tones of her now-iconic flats and redefining the modern Thai woman’s wardrobe in the process.
Rarin “Tata” Thongma blends fashion finesse with tech innovation as she leads a new era of Thai entrepreneurship
Image Credit: O & B
Today, she’s taking that same creative instinct and business acumen into uncharted waters. This Bangkok Entrepreneurs news report dives into her latest ventures: B Casa, a home décor lifestyle brand, and T Capital Technology, a bold step into the tech sector that few in fashion would dare take. Both brands fall under her overarching business umbrella, the Christina Grey Group.
B Casa Bringing Style into Living Spaces
B Casa is more than a simple homeware store. It’s a digital-first lifestyle concept aiming to transform the way Thai consumers curate their personal spaces. Thongma’s design sensibilities are now being translated into velvet sofas, minimalist candle holders, and curated room accents—all with an Instagram-worthy aesthetic.
Rarin believes the pandemic permanently changed the way people view their homes, creating a shift toward comfort-driven luxury. B Casa capitalizes on that shift, offering pieces that are accessible yet aspirational. Every item is chosen to echo her own taste—refined, calming, and utterly modern.
From Ballet Flats to Bytes
While B Casa was a natural extension of her fashion empire, T Capital Technology was an unexpected pivot. Designed initially to support the back-end systems for Christina Grey Group’s internal operations, T Capital has quickly grown into something bigger. Now acting as a full-fledged software house, the firm develops enterprise-level digital solutions for businesses across sectors.
In an age where tech agility can make or break a brand, Thongma’s foresight in founding T Capital may prove just as impactful as her first fashion triumph. It’s rare to see a woman in Bangkok’s business landscape successfully span both the design and tech worlds—but she does so with quiet confidence and laser-sharp execution.
A Global Mind with Thai Roots
Thongma’s education and worldview add to her credibility as one of Bangkok’s most dynamic entrepreneurs. With a Master’s degree in Fashion Marketing from the prestigious Instituto Europeo di Design in Italy and a Bachelor’s degree in Product Design from Silpakorn University, she blends international exposure with local insights.
Her strength lies not only in identifying aesthetic trends but also in understanding the mechanics behind running scalable, future-forward companies. Whether she’s choosing fabric swatches or leading a product design sprint, Rarin proves that style and systems can coexist.
Pioneering a New Wave of Female Founders
Rarin “Tata” Thongma is emblematic of a new class of Thai entrepreneurs—globally minded, digitally savvy, and unafraid to reinvent themselves. She doesn’t just adapt to the future; she builds it with intention. Her journey from launching a single line of ballet shoes to overseeing a group that spans fashion, interiors, and tech is nothing short of impressive.
What sets her apart is her multidisciplinary agility. In a business world where most tend to specialize, Thongma thrives in bringing multiple domains together. That’s a rare and potent form of leadership in today’s fragmented economy.
As Bangkok continues to cement its status as a Southeast Asian startup hub, expect Thongma’s influence to rise even further. With one foot in high design and the other in high tech, she is creating a template for modern entrepreneurship—one that’s as elegant as it is empowering.
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