What To Know
- This Bangkok Business PR News report highlights that the initiative also encourages modern trade operators to play a more active role in safeguarding product quality, creating stronger partnerships between the public and private sectors to protect shoppers and strengthen confidence in Thailand’s retail industry.
- Held at the Arnoma Grand Bangkok on July 20, 2026, the event brought together executives from the Modern Trade sector, the Thai Chamber of Commerce, and representatives from a total of 27 participating organizations, reflecting a united commitment to raising product quality and consumer protection standards.
Bangkok Business PR News: Big C Supercenter Public Company Limited has strengthened its commitment to consumer safety by signing a Memorandum of Understanding (MOU) with the Thai Industrial Standards Institute (TISI) to enhance industrial product standards and reinforce proactive market surveillance across Thailand. The collaboration is designed to improve the monitoring of products entering the retail market while ensuring greater compliance with national quality regulations.
Image Credit Big C
The agreement was signed under the Proactive Market Surveillance project, which seeks to establish a more effective framework for identifying and preventing substandard products from reaching consumers. This Bangkok Business PR News report highlights that the initiative also encourages modern trade operators to play a more active role in safeguarding product quality, creating stronger partnerships between the public and private sectors to protect shoppers and strengthen confidence in Thailand’s retail industry.
Strong Government and Industry Support
The signing ceremony was presided over by Dr. Natthaphol Rangsitpol, Permanent Secretary of the Ministry of Industry, who outlined the government’s policy of advancing proactive monitoring mechanisms to improve industrial product oversight nationwide. Also, present was Ms. Anchana Witayathamthach, Advisor to Big C Supercenter Public Company Limited, alongside Mr. Ekniti Ramyayanon, Secretary-General of TISI, representing the institute during the official signing.
Held at the Arnoma Grand Bangkok on July 20, 2026, the event brought together executives from the Modern Trade sector, the Thai Chamber of Commerce, and representatives from a total of 27 participating organizations, reflecting a united commitment to raising product quality and consumer protection standards.
Strengthening Consumer Confidence
Through the partnership, Big C and TISI aim to improve compliance with industrial standards, reinforce legal enforcement, and empower modern retail businesses to act as an effective frontline barrier against substandard products. The initiative is also expected to encourage greater accountability throughout the supply chain while supporting fair competition among manufacturers that consistently meet established quality benchmarks.
The agreement represents another significant step toward creating a safer retail environment for Thai consumers while strengthening confidence in products available on store shelves nationwide. By combining government oversight with private-sector cooperation, the initiative is expected to deliver lasting benefits for businesses, consumers, and the broader economy. As proactive market monitoring continues to expand, the partnership demonstrates a shared commitment to higher standards, stronger consumer protection, and sustainable retail growth across Thailand.
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